This feature allows you to set rules about where your shortened URLs take your audience, based on a variety of use cases. You can use link routing to personalize what is seen based on who is clicking! This prevents you from having to create multiple links to the same campaign, and from spending unnecessary extra time changing link destinations to match business goals.
This feature allows you to skip the step of sending a user to page to select location or language- which means they see your content with less clicks! It also saves the day when using links and/or QR codes on print materials - never worry about a link going out of date, or having to go through the hassle and expense of printing multiple versions of collateral in order to include different links.
How Does Link Routing Work?
Link routing is designed in an “If, Then” format. A route will look something like this: If the click comes from the United States, then route it to the U.S. home page. If the click comes from Canada, then route them to the Canadian home page.”
Best Practices for Utilizing Link Routing, (plus example use cases!):
- Route by Day of the Week:
Use to promote a changing daily special or a promotion that happens once a week - route to special links during the promo time, and route the same link to different content during non-promo times. You never have to go back and change or create new links to support a rotating promotion schedule!
- Route by Time of Day:
Use to push different products based on time of day. You can talk about breakfast items until 10am, lunch specials from 11-2, then happy hour starting at 4- using the same link and without ever having to go in and change anything, once the route is set up!
- Route by Date:
This is especially useful for special promotions with an expiration date. Make sure you have no dead links or expired content by routing your special promo link to static content on the date your promotion ends.
- Route by Location:
Make sure you are showing the most relevant content to your global audience! Route links based on country, city, and even latitude / longitude for a hyperlocal promotion.
- Route by Language:
BudURL can detect the language setting on the device being used to click, so you can make sure your audience gets routed to content in their language.
- Route by Device:
Do you optimize content for mobile? Offer an app for iPhone but not Android? Route your traffic to the best experience for your audience’s device!
How Do You Create a Route?
Click here for a detailed walk-through to create a route. Basically, you'll create all the short links you want to include in your route, and then configure the rules for when you want traffic to reach which link when. It's quite simple once you give it a whirl.