A masked link will not show the user the destination long URL (it is "masked") - instead only the short URL you have created will show in the browser bar. This can help hide your UTM tagging structure and adds another layer of general security into your strategy.

How to create a masked link: use the "Add New" menu from any page on the site:

The Masked link module looks just like the one to Create a Link – the only difference is that a masked URL will not show the long URL in the browser bar once the redirect takes place.

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