BudURL's intelligent link routing feature allows you to set rules about where your shortened URLs take your audience, based on a variety of use cases. You can use link routing to personalize what is seen based on who is clicking.

Skip the step of sending a user to a landing page to select location or language- and get them to your content with less clicks.

How does link routing work?
Link routing is designed in an “If, Then” format. A route will look something like this: If the click comes from the United States, then route it to the U.S. home page. If the click comes from Canada, then route them to the Canadian home page.

How to create a route:
Before you create a route, make sure that all links you’d like to include in the route are created. You’ll need them to create the rules.

Start by using the “Add New” dropdown to menu to select Route. The “Create a Route” form is quite similar to the “Create a Link” form. You'll create a short URL that will act as an umbrella for the different destination links in your route. In the example below, the /social short URL can be used everywhere, and the rule criteria will direct users to the different destinations.

When creating a route, the first step will be to create a "Catch All" link. This will be the default destination for traffic that does not match a specific rule.  Then, you'll use the "Add Rule" link and subsequent dropdown menus to define your route. Remember to think of rules in terms of “IF this happens, THEN I want traffic to route in this way.” Choose your rule and then choose the “Save and Select Destination” button.

Next, you’ll need to select the link you want traffic satisfying your rule to route to. Reminder: Make sure all of the links you need for routing are created before setting up routes. You cannot route to a link that does not exist in BudURL yet.

Once you’ve selected a destination, you can view your route to easily determine where your traffic is going and add more rules if needed.

BudURL allows for many different rule determinations within the same route. Use the sort fields in the right column to rank rules in order of priority, in the event that you have traffic that satisfies more than one rule. 

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