BudURL is a true link management platform- we offer a flexible, reliable service that doesn't just shorten a link, but allows you to manage your whole ecosystem. This goes beyond social media as BudURL short URLs can be used at the point of sale, on product packaging, throughout your website - the possibilities are endless.
While there are a host of differences between us and other platforms that offer short URLs, the two most significant features that are one-of-a-kind to BudURL are:
- The ability to edit a short URL
- 100% data security
How is BudURL different than Po.st?
At a surface level, Po.st offers basic, free link shortening and tracking in a very similar format to Bitly. In addition, the Po.st platform focuses on collecting audience demographic data for the purpose of identifying user personas. Users can monetize their links by serving targeted ads to these user personas through Po.st, with RadiumOne (the digital advertising platform that powers Po.st) getting a cut of the revenue. Po.st also offers social media publishing.
BudURL does not serve as an ad platform or benefit in any from the user data collected by hosting short URLs. BudURL's focus is link management - editing, routing and optimizing your short URLs across all aspects of your company's ecosystem.
What about Aw.sm, Sprinklr, Hootsuite, etc?
Platforms like Aw.sm (recently acquired and rebranded as Unified Social), Sprinklr, and Hootsuite focus on social media management and activation. They offer a built-in URL shortener, but they do not allow link management in the ability to control, route and optimize your links. You are limited to only using those URLs for social media, when your strategy and tracking will be significantly more effective if you use them everywhere.