It is common for our customers to compare the clicks received from various sites and social networks to the clicks reported in BudURL. Your numbers from Facebook and Twitter could be higher or lower than what is reported in BudURL. We have seen promoted tweets with much higher numbers than BudURL and normal tweets with less numbers. Facebook counts a "click" as any type of engagement (clicks, hover, like, profile view, etc.) so a "click" between Facebook and BudURL isn't really an apples-to-apples comparison. Twitter, Facebook, Google, etc. do not share their algorithm for click counting, so unfortunately nobody knows for sure exactly how they report their clicks, but we're happy to share how we count ours.
BudURL stats are unfiltered and we report every click that you receive - with 4 exceptions (see below). We do not limit clicks based on unique clicks (though we do break down unique and total clicks for each individual link), application clicks, etc. The raw details are reported at the bottom of the individual link page so you can see the hostnames of each click.
The following types of traffic are removed to provide a clearer picture of human-generated stats.
- Systems that self-identify as a "bot" (ex: googlebot)
- IPs added to your Block IP list will be removed from your stats
- Preview/Pre-fetch clicks identified through HTTP headers
- Clicks originating from known and published data center IP blocks (ie, AWS)
All other click traffic will be visible to you through our click analytics.
Many of our customers use BudURL as a baseline to measure effectiveness on "common ground" across the various sites. Since Facebook and Twitter both use different methods for counting clicks, it is hard to get a sense of how they truly compare to one another. When using BudURL for both sites, while our numbers will be different from their numbers, you can measure Facebook versus Twitter clicks within BudURL with greater equality.
Need more explanation or have specific questions? We're here to help.