BudURL may be used anywhere a URL would be used, including in an img src reference. The advantage of this method is that every time the image is served, a click is processed. This makes an ideal solution for tracking the number of times that an image is served, such as a banner ad. When you wrap this BudURL-served image around a BudURL link, you get image-count tracking and click-count tracking, including all of the insight provided through BudURL analytics.
To create your own image server via BudURL, you'll need two BudURL links:
Link 1: The link that points to your image file (ex: http://go.budurl.co/banner300x250). You can host the image on your website, through a file sharing service, or through anywhere that you can host an image.
Link 2: The link that is used to track your clicks (ex: http://go.budurl.co/bannerBudURL). This is where you will keep track of the number of clicks on your banner ad.
- You can change which banner is being served by updating the long URL within your BudURL link. This means you can provide this snippet of code to a third-party and control which banner is displayed without having to change the code.
- Use BudURL Routes to dynamically change the which image is served by day, date, time, language, geography, and device.
- Use a 307 Redirect (rather than a 301) to ensure that images and links are not cached and updates to your BudURL links are immediate.